Before ripping in and putting together a site, consider what it's actual function will be and how your target audience will use it.
For e.g. Is it a lead funnel, where you offer your visitors something (like an e-book, or complimentary service) in order to capture leads in order to follow up with them later on?
Are you going to have an opt-in section for a newsletter?
Perhaps a weekly specials area, or a menu?
Will you need it to function as an ecommerce website? Or offer an online storage solution to allow visitors to download files?
3. Determine how you are going to host the website and its content
We ourselves host on a variety of different web hosting providers, and base the choice upon server speed, ability to handle traffic, uptime history, ability to implement SSL, SPAM and Hacker protection, content management system, and finally cost.
The options are 1. Choose a web site builder site and do it yourself 2. pay a web design company to do the heavy lifting or 3. Find that long lost cousin who is a web designer :-)
There are many web design options available, however we ourselves use only Groove Pages and WordPress, both chosen because of their flexibility, design capability, page speed, SEO capability, and ability to migrate to another host.
To be fair though, we will cover the main site builders you will see on the web in an update shortly
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