Is your existing website attracting the all important website visitor and giving them a user experience that convinces them to become a loyal customer?
Does it provide your potential customers with comprehensive yet simple content?
Is it loved by Google and Bing for it's search engine optimisation and design, motivating them to show your business details in their users' Search Results?
Does it load cleanly and super fast on both a desktop and mobile device?
These are just some of the considerations you need to apply if you want the team of search engines to consider your online presence worthy of being shown to their users. And sadly, many a website design company will have their web developer team build a stunning website, and forget that content marketing is also paramount.
Now, as a business owner, you and your team are resourceful. You have the ability to develop the technical skill needed to build a responsive website - just know it takes time to learn and implement. LOL, my first website took over 3 months to put together.
Let's cover the basics that you need to develop and implement, or potentially get a digital marketing company to do for you:
Before ripping in and putting together a site, consider what it's actual function will be and how your target audience will use it.
For e.g. Is it a lead funnel, where you offer your visitors something (like an e-book, or complimentary service) in order to capture leads in order to follow up with them later on?
Are you going to have an opt-in section for a newsletter?
Perhaps a weekly specials area, or a menu?
Will you need it to function as an ecommerce website? Or offer an online storage solution to allow visitors to download files?
Pick a name that suits your niche and target audience, and something that can scale
Many small business owners pick a name they like, and then struggle to market it.
Making a poor choice in domain names isn't the be all and end all though, we can reroute to a new domain later if you make an error, but that WILL cost money and cost you some ranking within Google. Reach out to us if you need a hand
3. Determine how you are going to host the website and its content
We ourselves host on a variety of different web hosting providers, and base the choice upon server speed, ability to handle traffic, uptime history, ability to implement SSL, SPAM and Hacker protection, content management system, and finally cost.
Outline each page and it's function, making sure that there are no pages there simply to fill space. The usual pages you must have are HOME, ABOUT US, CONTACT, FAQ, PRIVACY, TERMS OF SERVICE, and something like PRODUCT/SERVICE/CATALOGUE.
Make sure you nail the responsive design component (which means that your site adjusts depending upon which screen size it's being viewed on. Google's expectation is that your site must be perfect to view on ALL devices inclusive of phones, tablets, computers and TV's). Groove Pages does this pretty much automatically, as it is a mobile first platform. With some plug-ins, a WordPress website can do the same.
Of course there are many more options when it comes to the actual ux design layout of your site - should you need a hand, let our team know.
The options are 1. Choose a web site builder site and do it yourself 2. pay a web design company to do the heavy lifting or 3. Find that long lost cousin who is a web designer :-)
There are many web design options available, however we ourselves use only Groove Pages and WordPress, both chosen because of their flexibility, design capability, page speed, SEO capability, and ability to migrate to another host.
To be fair though, we will cover the main site builders you will see on the web in an update shortly
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