Want Help Getting Your Google My Business Listing To Produce Results?
Let Us Show You How To Use Your Google To Attract More Clients & Customers And Answer All Your Questions During Your Free Virtual Strategy Session
Hi, My name is Shannon Boyd and I'm the founder of Shaznem SEO Services and The Sutherland Shire Business Guide
I'd like to personally help you with your Google My Business listing by offering a free 1:1 strategy session. During this session, we'll cover the following...
Look at Your Business's Current Situation**Answer Your Questions about Using Google My Business**Recommend strategies and tactics to help you get more customers
Your First Step to Getting More Customers Online
Have you got your Listing sorted yet?
How we work:
Keep customers up to date about your current situation
Attract new buyers that would not have known about you without the net
Promote your business far and wide
Everyone knows Google maps is fantastic! You probably know it's an incredible, free marketing tool, too. I must ask you though: is your business profile registered on Google My Business , and if not, WHAT!?!?
Whether you're a brick and mortar (physical) business or an e-commerce business, you are a local business to many local customers, and they're online searching for a product or service like yours.
So, you need an online presence to attract them to your front door/website, and guess what?
A Google business listing provides such a place. Plus each potential customer can see reassuring Google reviews from other buyers.
PLUS, if these reviews are favourable, that potential customer will feel comfortable buying from you, potentially becoming a life long loyal customer of yours.
It makes sense that people are doing less foot walk these days with Corona Virus, and instead are doing a local search before going into a store. This is why we include Google My Business optimisation services into every paid SEO package we offer.
This lets the locals know where you are and how to get to your busines. These days, Google Maps even lists your business page on Android Auto's Google Maps so people can know about you when they drive past!
Now, digital marketing can be confusing, but covering the basics like a google business listing will help you get a Google Search result on the front page of Google, almost instantly. This result you will get is called a local listing in the "Map Pack" - let me explain what the first page of Googles Search Engine Results looks like.
After the usual COVID 19 spiel that is at the top of the page, you'll see that the first 3 results are usually paid ads (Cost Per Click, Adwords). These can cost anywhere from 20 cents to hundreds of dollars EVERY TIME SOMEONE CLICKS THEM.
You will often hear an "SEO expert" state that paying google for an ad here will net you results, WRONG! You WILL get seen, but it has been proven that many visitors scroll past them and look at the map pack and the organic results below, and those that do click....back out and check other deals, but you still pay for that click.
CPC or ads is simply an expensive short cut to getting seen on the first page of the search engine results - from one business owner to another, do this ONLY if you have the spare capital and need business yesterday.
So, after these costly ads, we see some Google Map results, AKA the Local Pack AKA the Map Pack. Google shows these because they know that the individual searching has what we call "local intent", which means they are looking for local business information and possibly a customer review before heading in to purchase.
This local ranking list shows 3-5 local results, their general location, their customer Review rating, phone number and their close of business hours. When a prospective customer clicks on a businesses Google Listing, they get to view the gmb page, the business category, and other business information which includes, but is not limited to a detailed business description, address, contact details, FAQ's, more reviews, any current promotions and a relevant call to action, providing the business owner has taken the time to optimise a google post, and tons more.
We'll cover how you can optimise your GMB listing within your GMB dashboard next, but before we go on on, I have to say this. Setting up your Google Business Page, or GMB listing may sound like hard work, but it pays off massively.
Local SEO attracts LOCALS, people who already know of you, or have been past your business before. There is a sense of familiarity and trust already set in place if you are "a local", so why wouldn't you take the time set up your google business profile and jump up in the results when someone searches for your industry.
IF you make it into the Map Pack, you are on first page, regardless of your google ranking. Business owners pay a fortune to get on the first page, and you can do it FREE if you take the time. And if you don't have the time, pay a Digital Marketing Agency to do it for a couple of hundred bucks.
Simply put, a GMB profile must exist in your local SEO strategy, especially if you want your business listing so show up in a Local Search. Yes there is a bit of optimisation to do, but we are going to show you below how to do some basic local SEO.
Let's go through what you need to do to set up your GMB account and do some basic GMB optimisation so you can get use it as a FREE lead generation source and drive more authority to your website and social media, resulting in even higher Search Rankings!!
Yes, you read that correct, and no it is not click bait. We indeed had a new client come to us and ask for SEO help. Turns out he had a brand new business, no presence online except for Twitter, Instagram and Facebook.
So, We built him an SEO powered Website, we created his presence on GMB for Local search results, we optimised everything we touched, we created back links, authoritative referral pages, created citations, and set his whole site up to be LOVED BY GOOGLE.
The result? His website being listed SECOND in the Map Pack on Page ONE of Google via Google Maps within 34 days - and that was partly because we had to wait for Google to confirm details!
"I love the fact that I don't have to worry about learning code and wasting time on managing stuff that I know nothing about. I just leave it to these guys and it gets sorted. I do like the weekly report too, it let's me know they're actually doing something
You will receive MONTHLY emails with power-packed information that you can directly implement in your business and see your sales sky rocket.